Welcome! My name is Lorna Bahn.
I call myself a UX/UI Designer first and foremost, yet I have experience and passion in many areas of graphic design, marketing, print media, branding, typography, illustration, programming, and troubleshooting....Okay, I lied a little. I'm not passionate about troubleshooting, but I seem to have a knack for it.
I began studying illustration and graphic design in 2007 at Virginia Commonwealth University and redirected to specialize in web design in 2010. Now that I'm out in the real world, I sit at my shiny computer all day long creating snazzy designs, marketing strategies, and websites for businesses big & small.
As a web designer, web developer, and graphic designer, I have the privilege of helping clients create unique and memorable experiences. I enjoy the entire creative process and strive to communicate clear messages that call users to action; I want to create things that help companies succeed.
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Work Experience
Active partnering with Product Managers and Business Analysts to elevate product capabilities and drive cross-product initiatives. Develop user-centered designs—including user flows, high-fidelity wireframes, detailed mockups, and interactive prototypes—through iterative feedback from the product team. Advocate for user needs within cross-functional teams, collaborating closely with product owners, architects, and engineers. Effectively communicate design processes and recommendations to stakeholders at all levels, including C-suite executives. Create intuitive products that elevate UX by leveraging best practices, current web trends, and user research. Lead my team through career development by mentoring, coaching, continued education courses, and navigating conflict resolution.
- Created engaging graphics and user-friendly websites for radio broadcasts, podcasts, and TV broadcasts, enhancing brand visibility and audience engagement.
- Developed B2B branded print collateral for sponsorships, providing alignment with overall brand strategy and marketing goals.
- Designed graphics, a full website redesign, and special event landing pages to increase user engagement and drive conversions across digital platforms.
- Developed B2C email marketing campaigns and social media strategies to effectively reach target audiences.
- Produced copywriting for various marketing materials, establishing clear and compelling messaging.
- Created print media, product packaging, magazine advertisements, and e-commerce portal imagery to support sales promotions and elevate brand presence.
- Conducted photo retouching and maintained brand identity across all design projects.
- Designed, built, and administered a Digital Asset Management system and Employee Intranet to streamline internal communications and asset organization.
- Mentored team members to further their education and skills in marketing practices, ensuring a supportive and growth-oriented environment.
- Defined and implemented digital marketing strategies and tactics to strengthen brand awareness and drive engagement.
- Fostered cross-disciplinary collaboration to develop integrated design solutions that align with business objectives.
- Applied Lean UX principles to streamline processes and improve UX.
- Performed user research and usability testing, and facilitated focus groups. Applied the results to create new features and improve current features.
- Developed B2B & B2C email marketing campaigns, banner ads, electronic brochures, landing pages, and print media that effectively communicated brand messaging and promote products.
- Developed functional and visually appealing web applications to establish a seamless user experience across platforms.
- Provided ongoing website maintenance and enhancements to optimize performance and functionality.
- Designed and built employee intranet interfaces for Geico and Sunglass Hut, facilitating improved internal communication and resource access.
- Designed product logos, product packaging, instruction manuals, web advertising, promotional videos, email marketing campaigns, and the full redesign and management of Velocity Micro's website.
- Responsible for high-definition, television-ready graphics and animations for various news stations in the American Southeast.
- Successfully handled a constant flow of work orders from over twenty stations without sacrificing quality of product.
Design Programs
Web Languages
B2B & B2C Email Marketing:
- Benchmark
- Bronto
- Constant Contact
- Klaviyo
- Mailchimp
- Silverpop
Project Management, Prototyping, & Testing:
- Agile; Lean UX
- Asana
- Azure (Microsoft)
- InVision
- Issuetrak
- ProofHQ
- Slack
- Teams (Microsoft)
- UserTesting.com
- Workfront (formerly AtTask)
eCommerce:
- Magento
- NetSuite
- WooCommerce
Other Specialties:
- ADA Compliance & WCAG
- Copywriting
- Google Analytics
- Interactive Prototyping
- Libris Photoshelter DAM
- Microsoft Office Suite
- Print Media
- Project Planning & Wireframing
- Team Leadership & Mentoring
- User Research
- User Testing
- Wireframing
Awards & Honors
Higher Education
Professional Certifications
Referrals & Testimonials
“I had the privilege of working with Lorna for several years at Alton Lane. She is, of course, an extremely talented designer, but brings so much more to the table. From copywriting to UX design, layout, web development, email management etc, Lorna handled everything I gave her with a positive, can-do attitude. She pours herself into her work and her team, is incredibly thoughtful and almost always ‘overdelivers’ - I can’t recommend Lorna highly enough and hope to have the chance to work with her again in my career. Wherever she works, she will make that company better."
“Having the privilege to work with someone who is excellent at their job, who is someone you respect, and you enjoy spending time with is extremely rare. I experienced all three of these in spades with Lorna. Professionally, Lorna has never met a deadline she doesn't like, has a keen eye, a wide ranging skillset, and is always a team player. Personally, she's fun, energetic and loves anything Corgi related. I recommend Lorna without hesitation."
"Working with Lorna has been nothing short of a professional joy. She is incredibly talented in the design and web space, but also timely, solution-oriented, and always thinks out of the box. Lorna consistently provides creative options that fit project aesthetics and elevate the brand. She is a strong asset to every team I have had the pleasure of working with her on, and works smarter & harder each day."
“Lorna has the ability to think strategically and creatively towards delivering finished products of extremely high quality. She is a pleasure to work with and is always looking for ways to teach others. She finds ways to communicate effectively and tactfully even in difficult situations. She is an asset to any team."
"Aside from being an undeniably talented designer and artist, Lorna is also a dedicated team-player, problem solver, and strategist. Whether Lorna was working with sales leadership to improve CRM, assisting the training team with onboarding new hires, or working directly with requests from the Showroom teams, she always delivered quick and measurable results. Lorna contributed to so many aspects of the business at Alton Lane. She’s reliable, positive, motivating, and a wonderful colleague."
"We at Biznuity have immensly enjoyed working with Lorna. Over the past couple of months, we engaged Lorna to revamp our website. She helped us simplify and clarify our messaging and marketing approach, with a special emphasis on delivery and interactivity on mobile devices. Lorna is one of those unique individuals who has the ability to blend creativity, professionalism and a strong work ethic into the achievement of a quality end-product. We hope to have the pleasure of working with Lorna again in the future."
"Lorna has an impeccable eye for design and brand. Her work with Velocity Micro put those skills on display. She easily conquered tasks both big and small with the ability to evaluate and execute tasks for our site on the micro level, as well as our entire marketing platform at the macro level. Even a gargantuan tasks like the complete redesign of our ecommerce site did not phase her."